Develop a brand identity and marketing communication that clearly conveys the distinct character of the institution and gets the right UG student interested in UO. Members of the community are great at asking questions that lead to innovations and advancements in all kinds of academic fields. The core of what they do is imagining what could be done to make the place a better world. Not just here and there but constantly. And it all starts with asking tough questions. That’s why we came up with the “WE IF” concept.