Drive up customer test rides and reinforce positive brand association! Client research and insights clearly showed that chances to sell an Audi increase exponentially when customers go out for a test ride. On the flip side, they don’t like going to a dealership. So we created the Audi In-Haus program to turn test driving onto its head. The program allowed participants to host an event at their homes, invite friends and get a customized, one-of-a-kind brand experience—featuring a lineup of cars to test-drive straight from their Haus.