Dodge Charger
Task
Convey how it feels driving the new Dodge Charger SXT! Not all cars are built equal and whereas some are just for transportation others make you feel a certain way. The Dodge Charger SXT has the power to make anyone emotional. There is nothing quite like a tear that expresses emotions welling up and when driving down a bunch of s-turns in an SXT, nothing escapes gravity, not even a tear.
Components
“Teardrop” National TV Ad